IHeartDogs.com is a for purpose, for profit company. In order to raise real money for the causes we care about, we have to invest quite a bit in marketing - this helps us reach more people which allows us to raise more money for the causes close to our heart. In that, we have found that by reaching more passionate people (like yourself) who care about important issues, we are able to raise more money and make a bigger impact. We've fed 4 Million shelter dogs to date this year with this model - which is one of the largest contributions to shelters on the planet! As we are able to build efficiencies in reaching more people, we certainly reassess programs to be able to contribute more for the greatest impact possible.